QUBE COMMENTARY
Qube Quarterly (Q1)
3 November 2017
From Design to Distribution: We Look at Two Components of the Modern Marketing Machine
QUBE COMMENTARY
In his first annual Letter to Shareholders, back in 1997, Jeff Bezos (Founder & CEO of Amazon) remarked that Amazon was living in Day 1.
The new axiom: you can’t judge a company by its ad campaign.
Two out of the three worst Bear Markets to hit the US financial system occurred within the last 15 years. Each emphasized a general failure to acknowledge the role that irrational psychological factors had in driving markets during the preceding period.
Qube Quarterly (Q1)
3 November 2017
From Design to Distribution: We Look at Two Components of the Modern Marketing Machine
As internet access continues to proliferate across the globe, advertisers have increasingly shifted resources from traditional forms of mass marketing, (newspapers, magazines, television, radio, etc.) to the digital world.